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About Us


Make the name of Güleryüz a competitive national/international brand and meet and go beyond the demands and expectations of our custpmers.


The foundations of the Güleryüz Company were laid in 1961 by getting the support of Haci Şevket BEDİR’s wife, Binnaz BEDİR, and his eldest son Sıtkı BEDİR, the company started with haberdashing. Since the first day of its establishment, Güleryüz has taken care to meet customer demands and expectations at the highest level and then started to produce cologne according to the requests from customers.

Having acquired the principle of working correctly and honestly in every field of trade, Güleryüz established Güleryüz Foreign Exchange in 1990 in the period when Turkish Government started officially giving permission of the establishment of Foreign Exchange Bureaus to buy and sell foreign exchange.

Within the perspective of increasing business potential and high quality understanding, in 1997, it moved to the shop at Uzun Çarşı, which is the first biggest retail jewellery store of Adapazarı with three floors operating from 36-year-old Grand Bazaar shop. With the increasing business potential of 01.01.2002 and the need to sail in different seas, Güleryüz, by founding ALTIN FABRİKASI KUYUMCULUK A.Ş opened to the world.

In that period, as the service network gradually expanded and competition intensified, we felt the need for institutionalizing our Company structure and for this purpose we made an analysis of what kind benefits institutionalization would bring to our companies. And as result of the analyses, we realize that we will be able to establish positive culture changes and quality awareness within our company together with effective management that will strengthen our corporate image with external institutionalization, increase customer's satisfaction, increase competitive power, establish better supplier relations and have a reliable company structure at the same time. we have been systematized to produce better documentation and consistency in our system to increase the efficiency of our business and reduce the costs while doing so and we come out that the conditions of ISO 9001 which is the system to provide all of these things would light us in this regard and in April 2003 we decided to continue our operations in this direction.

In this sense, after starting our ISO studies, all our company sub-structures were entirely according to ISO standards and successfully passed the TSE-ISO 9001: 2000 audits on 18-20 February 2004 and became the first ISO 9001 Quality Management System Certified Jewellery Shop and Currency Exchange in Turkey.

In the field of jewellery, we also launched DIAMOND ZERGERAN in 2012 with its unique designs and high quality concept. Based on the successful attended exhibitions, we serve a very wide range of customer portfolio either locally or abroad with the headquarter of our brand which is in Istanbul Grand Bazaar.

OROBELLA WEDDING RINGS, the latest fruit of our experiences in gold and jewellery sector, joined the Güleryüz industry in 2014. We are in Istanbul at Kuyumcukent Jewelery Complex. With more than 200 sale points locally and exporting to 15 different countries make it, one of the group’s shining affiliates.